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Campus Greensboro initiative

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We AREN'T JUST YOUR AGENCY, WE'RE YOUR STRATEGIC PARTNER

A little bit about us

We are a content studio and social media agency. We are here to not only work with you and get the job done, but are a strategic partner. We believe in your business and are excited as you are about it and all the opportunities that lie ahead.

Our Culture

1. QUALITY & VALUE ARE OF HIGHEST PRIORITY We strive to create value, because that is what people remember.

2. TRANSPARENCY IS KEY We hate red tape, so we've kicked it to the curb and adopted transparency. 

3. BEAUTIFUL CONTENT + MASTERFUL STORYTELLING We want our content to make people feel. If that is successful, then so are we.

What we value

  1. We are all about relationship building online and off. We take your story and mission to create content to tell that story in an engaging way to reach customers at every point on their customer journey with you as well as the different audiences and affinities with your brand. Not only that, but engaging and talking to customers (and potential customers) proactively (not just waiting for people to come to our content). 
  2. Analytics are our jam and everything we create and do, we are looking to hit and exceed our goals and continually learn from what the numbers are telling us. 
  3. Strategy is where everything begins. As I mentioned, engagement, content, and analytics are what we are all about, but we start with a strategy. We take a very strategic approach to learn about your brand, determine how to take your brand online, what audiences to target, the best content and channels to utilize, influencer and ambassador programs, etc. 

We truly deliver

That being said, we will be a strategic partner to cover your content and social media needs and provide all the insight and guidance we can as it pertains to the growth and awareness, marketing, and of course goals that you and your team have for Campus Greensboro. 

With our expertise on the Greensboro market, social media, content creation, success is inevitable. Our approach and process is like no other. We take time to understand your brand, your market, your unique positioning and combine that with our knowledge to craft a strategic plan to set yourself up for success on social media. Once the plan is in place, we will implement by creating content and engaging in ongoing social media management services, including content creation, paid ads, creating organic social media content, and more! Whatever it takes to reach your goals, we will make it happen. 

 
 

PROPOSAL

 
 

 

Influencer program + Paid Ad Push

Focus: November - January

To launch Campus Greensboro to our local Greensboro colleges, we suggest taking the following initiatives and running with them:

  • Social Media Based
    • Strategy + Management
      • Influencer Marketing
        • Within the Greensboro college landscape, many college campuses have influencers we can utilize to gain audiences that we would like to reach. We will work with 5-10 influencers and have them share content about the program.
        • This proposal does not include costs to have influencers share the content (paid spend) or swag items to provide. 
      • Brand Advocates
        • Utilizing previous interns, we will contact them to gain content and encourage them to share the opportunity of Campus Greensboro to their followers. We will create content to provide to them to make sharing even easier. 
        • Promotion utilizing Amazon Giftcards (possibility)
      • Cost: $1,000
    • Paid Advertising
      • We will create paid advertising campaigns on the following platforms:
        • Instagram
        • Facebook
          • Think about targeting parents and Greensboro natives
      • Cost: $1,000
    • Content Creation
      • For influencers, schools, and paid advertising we can create the following visual assets:
        • Video:
          • 1 campaign anchor video (some b-roll may be provided - reach out to Tigermoth Creative)
            • Approx. 45-60 secs
            • Cost: $1000
  • Outside of Social Media
    • Outside of our social media efforts we encourage you to implement the following:
      • Physical Booth Set-Up
        • Contact the schools to see if there is an opportunity to have a physical booth at their career fairs, in the student buildings, at events, etc.
      • Contacting Schools
        • Encourage the schools to send out an email about the program as well as post on their own social media accounts.

 

Investment: $3,000

To be paid in full prior to November 1st

 

 

 

Community Management

Contract: September - January

Community Management is the planning, posting, engagement, and reporting of your social media accounts. To maintain an active and relevant page as a company on social media, community management is referred to as an "always on" process to ensure your brand is represented in an appropriate manner, that posts are timely and consistent, customer service issues are taken care of, and your brand is actively engaging with followers and potential customers. 

What this includes:

  • Content Creation
    • Including visual content curation (from provided visuals) and we write all social media posts
      • Social Media Channels Covered:
        • Facebook
        • Instagram
      • Cost per Month: $600
  • Daily Engagement (Cost: $1,000)
    • Social Listening
      • Limited to 3 hours per month
    • User Post Identification 
    • Trending Topic Utilization
    • Paid Ad Management and Optimization
    • Organic Optimization and Improvement
    • Brand Advocate and Influencer Management
  • Analytics and Reporting 
    • Delivery of monthly analytics reports
    • Cost: $200
  • Paid Ads 
    • Total Ad Spend per Month: $225
  • Social Media Tools
    • Cost: $175

Investment: $2,200 per month

To be per month for 6 months, with first invoice/payment due on September 15

 
 
 
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Questions?

            anna@thecreativeExchange.CO  |  919.322.8296