8 Brands to Follow on TikTok

8 Brands to Follow on TikTok

2023 is coming to a close, and most brand still don’t understand TikTok. While lot’s of brands are finally starting to really invest (especially with the holidays coming up) a lot of you are getting discouraged based on the video views and low follower growth. Just remember it takes time and followers do not equal views and views do not equal followers. With that said, here are some new brands to take a look at on TikTok that have some good things going…

  • RXBAR: RXBAR's success on TikTok could stem from its focus on quick and nutritious snack ideas. TikTok users appreciate straightforward and valuable content, making RXBAR's simple ingredient showcases appealing.

  • Liquid IV: Hydration is a trending health topic, and before-and-after templates demonstrating product efficacy can capture attention on TikTok, potentially leading to increased brand awareness.

  • Youth To The People: TikTok is an excellent platform for education and self-improvement. Youth To The People's commitment to clean beauty and skincare aligns with the platform's audience interested in sustainability and natural products.

  • Blume: Smaller beauty brands can excel on TikTok by embracing inclusivity and self-confidence. Blume's focus on self-love and positivity can resonate with a broad audience.

  • Nature's Bakery: Creative recipe ideas and snack pairings can generate engagement on TikTok. Nature's Bakery's content likely appeals to users seeking snack inspiration and healthier alternatives.

  • Bubly Water: Humor and lightheartedness tend to perform well on TikTok. Bubly's fun and spontaneous content could attract a youthful and playful audience.

  • Fourth Ray Beauty: Affordable beauty tips and product demonstrations can thrive on TikTok. Fourth Ray Beauty's clean skincare routines align with the platform's trend toward accessible beauty.

  • Briogeo: Haircare tips, reviews, and transformations can engage beauty enthusiasts on TikTok. Briogeo's clean haircare message aligns with the platform's trend toward natural beauty.

Anna Sullivan