Social Media Proposal
We AREN'T JUST YOUR AGENCY, WE'RE YOUR STRATEGIC PARTNER
A little bit about us
We are a content studio and social media agency. We create content that not only stands out creatively, but speaks to your brand's story and tell's your story in a cohesive, emotional way that will connect with potential customers and current customers. We are here to not only work with you and get the job done, but are a strategic partner in building up your brand and seeing success. We only work with, and approach, brands we believe in and can support 100%.
We truly deliver
We will serve as a strategic partner to cover your content and social media needs and provide all the insight and guidance we can as it pertains to the growth, marketing, and of course goals that you and your team have for your brand.
Our approach and process is like no other. We take time to understand your brand, your market, your unique positioning and combine that with our knowledge of social media to craft a strategic plan to set yourself up for success. Once the plan is in place, we will implement by creating content and engaging in ongoing social media management services, including content creation, paid ads, creating organic social media content, and more! Whatever it takes to reach your goals, we will make it happen.
1. QUALITY & VALUE ARE OF HIGHEST PRIORITY We strive to create value, because that is what people remember.
2. TRANSPARENCY IS KEY We hate red tape, so we've kicked it to the curb and adopted transparency.
3. BEAUTIFUL CONTENT + MASTERFUL STORYTELLING We want our content to make people feel. If that is successful, then so are we.
What we value
We are all about relationship building online and off. We take your story and mission to create content to tell that story in an engaging way to reach customers at every point on their customer journey with you as well as the different audiences and affinities with your brand. Not only that, but engaging and talking to customers (and potential customers) proactively (not just waiting for people to come to our content).
Analytics are our jam and everything we create and do, we are looking to hit and exceed our goals and continually learn from what the numbers are telling us.
Strategy is where everything begins. As I mentioned, engagement, content, and analytics are what we are all about, but we start with a strategy. We take a very strategic approach to learn about your brand, determine how to take your brand online, what audiences to target, the best content and channels to utilize, influencer and ambassador programs, etc.
Paid ad strategy and Implementation
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Paid advertising on social media is a great way to get your content in front of a hyper-selected audience in ways that will more effectively help you to reach your goals. With advanced targeting options and analytics, you can easily and quickly optimize your content to how your audience is reacting. This strategy will help you not only utilize your current audience, but find new customers and get them to convert!
What this includes:
We will create a paid ad strategy and funnel to be implemented for Facebook and Instagram
Once the funnel and strategy is created, we will test the funnel on Facebook/Instagram with a total ad spend of $2,000 over 8 weeks to determine winning creative, written content, and audience.
We will create everything other than visual assets needed for the ads.
Our number one goal is to attract sales/leads for Burlap and Barrel
*We must be able to see Google Analytics/Sales Data prior to moving forward with this. If your conversion rate is too low this won’t be the best way to get started.
Social Media Strategy and Management
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STRATEGY: Our Strategy Creation is on a rolling basis for the first 8 weeks of engagement with your company. The first month after a contract is signed, we take time to develop initial strategy and create content prepped to post in month two.
At the end of the first 8 weeks, your strategy will include:
KPIs (Key Performance Indicators) - The actual measurable we will utilize to make sure we are meeting your goals through our efforts
Social Media Analysis
Basic Competitor Social Media Analysis
SWOT Analysis - Defining your Strengths, Weaknesses, Opportunities, and Threats
Content Approach - Including: Content Pillars, Branded Hashtags, Content Topics, Tone of Voice
Content Activation Guide
Social Media Campaign Guide + Suggestions
Social Media Landscape + Channel Plans - Mapping out what social media channels you should be utilizing and the capacity in terms of organic and paid engagement
COMMUNITY MANAGEMENT: The planning, posting, engagement, and reporting of your social media accounts. To maintain an active and relevant page as a company on social media, community management is referred to as an "always on" process to ensure your brand is represented in an appropriate manner, that posts are timely and consistent, customer service issues are taken care of, and your brand is actively engaging with followers and potential customers.
Monthly Management Includes:
Channels Included: Facebook and Instagram
Content Creation - Including all written content and visual content
Maximum 20 posts per month across all channels
One Photoshoot per Quarter
40 photos per quarter
$75 budget included (per shoot) for props
Trending Topic Utilization
6 Hours of Social Listening per Month
Optimization and Improvement
Analytics and Reporting
Basic Weekly Reports
In-Depth Quarterly Reports
User Post Identification
Monthly Strategy Sessions
Paid Ad Management
Including a $350 ad spend per month
Investment: $2,550 per month
Initial 6 month minimum contract
On a second contract, costs will go down by $500 per month since strategy will be finished.
Our minimum per month on a monthly retainer is $1,500. If interested, we can bring costs down to that price as well and determine what the best course of action is.
The Social Club
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Our startup plan for small brands and businesses who need to get things moving on their social media.
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Visual Content Creation and Paid Ad Management
We can create one photoshoot per quarter as well as manage ads. Our minimum for this is $650 per month (not including paid ad spend, and photoshoot cost is paid over time in monthly payments - maximum 3 payments to cover one shoot). If interested, we can map this out for you in terms of specifics.
Visual Content Creation
Photoshoots start at $750 per shoot.
Paid Ad Management
Our minimum for ad creation and management is $350 per month (not including paid ad spend). If interested, we can map this out for you in terms of specifics.