Content Studio & Social Media Agency
 

JEAN HANFF KORELITZ

Book Launch Campaign

 

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Problem

Jean Hanff Koreltiz was prepparing to launch her new book "The Devil and Webster". She wanted to make sure people knew about the book and was interested in utilizing social media to promote.

 

Solution

We created a campaign that not only spoke to her current readers, but attracted new ones. We utilize Facebook and Twitter for the launch and pushed out organic and paid content as well as giveaways to several different audience segments over a 6 week period. 

 

Results

  • Total Impressions Gained: 60,829

  • Total Email Addresses Gained: 104

  • Total Engagements: 1,543

  • New Followers: 41

  • Total Ad Spend: $750

 

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