Midtown Olive Oil

Midtown Olive Oil is a specialty food store that focuses on Extra Virgin Olive Oil and Balsamic Vinegars, as well as other specialty food items. They have 3 NC locations, as well as an e-commerce store.


Midtown Olive Oil was in need of someone to create content and manage their social media channels to gain more sales, increase brand awareness, and grow their community online.



We first worked with Midtown Olive Oil to create a Social Media Strategy that outlines their goals, key metrics to measure, best channels to utilize, frequency of posting, content approach, and paid advertising strategy.

Once the strategy was in place, we began working with Midtown Olive Oil on a monthly basis to create content, post and engage with followers, take advantage of trending topics and UGC, run paid ads each month, and create analytics reports (community management services).