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The Stock Exchange

Low Budget: Paid Ad Campaign

 
 OLYMPUS DIGITAL CAMERA

Problem

The Stock Exchange was interested to boost the awareness of their bi-annual sale. They wanted to reach an audience outside of their regular customer base.

 

Solution

We created a series of paid ads using their imagery to target 4 distinct target audiences that matched the merchandise they sold, however seemed to be un-tapped markets from looking at actual customers and foot traffic. 

 

Results

  • 3,094 total engagements
  • 18,868 total impressions
  • $0.09 cost per engagement