Triad Local First

Social Media Campaign

 
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Problem

Triad Local First is looking to encourage people in the Triad to eat out more often. More importantly, eat out more often at locally owned restaurants. 

 

Solution

We created a social media campaign with supporting hashtag: #LetsEatLocalTriad to bring awareness to their cause as well as encourage people to share photos online from their local dining experiences.  The campaign ran over 4 weeks and had an anchor video as well as images curated from local restaurants. 

 

Results

  • 236 new email subscribers
  • 976 followers gained
  • $300 total ad spend
  • 57,000 total video views
  • 123 total user posts