Social Media Management Proposal
3 Month Commitment
T h e P r o p o s a l
Community Management is the planning, posting, engagement, and reporting of your social media accounts. To maintain an active and relevant page as a company on social media, community management is referred to as an "always on" process to ensure your brand is represented in an appropriate manner, that posts are timely and consistent, customer service issues are taken care of, and your brand is actively engaging with followers and potential customers.
Social Media Channels Included: Facebook, LinkedIn, Instagram, Pinterest
Timeline for posts: March 4th - June 3rd
What this includes (to strategy):
Utilizing all images on the Chef’s Mandala website as well as curating free images for content as needed. We will also use images to re-create/re-format into videos, graphics, etc. as needed for social media use.
We will create 4 graphic videos - 10-15 seconds each (for Instagram Stories and Facebook/Instagram/LinkedIn) for organic and paid promotion for the launch and evergreen promotion
22 total posts written per month (across channels)
Organic + Paid: Instagram + Facebook + LinkedIn (Business and Personal)
Including a large giveaway for March, and weekly giveaways for April and May using Gleam
Paid Channels Only: Pinterest
We will do an initial set up of all social media channels to fill out the accounts and format them correctly
Managing and engaging with users on your social media accounts on a daily basis, with all messages responded to within 12 hours.
Optimization and Improvement
Analytics and Reporting
We will provide a basic analytics report monthly (spreadsheet), including a 30 minute briefing call to walk through progress.
User Post Identification
Brand Advocate + Influencer + Partnership Management
We will work with 3-6 brand partners for a launch giveaway on Instagram
We will manage and contract up to 3 paid influencers and 10 micro influencers (unpaid for product exchange)
As budget allows and as makes sense - must contribute efficiently to the top of line ROI
Paid Ad Management
Including $6,000 for the duration of the contract
To be spent on
Geo-targeted Ads to promote in-store sales
National Ads for the US for website traffic and site sign ups
Boosted Posts for Brand Affinity ( Social Post Engagement and Increased Followers)
In addition, we will run one Google Ad Word campaign with the $150 gifted spend from Google
Investment: $11,250 total or $3,750 per month’s for a 3 month initial contract
We would like to create (shoot may be over the span of 1 day shoot) 9 short videos to represent 3 of the “magazine articles” written by Stephen on the Chef’s Mandala site. Videos will be shot in different dimensions best suited for the carious social media post types. Videos will be a straight cut shot.
3 videos per article
One for IG stories (<10 seconds)
One for LinkedIn (20-45 second cuts)
One for Instagram/Facebook (15-30 second cuts)
Scripts will be created
1 day - 1 locations (location costs not included if needed)
Shooting with a Canon 70D and a Canon 6D
Makeup not needed, editing can be handled in post production
Royalty Free Music included - paid music will insure additional fee