Chef’s Mandala

 
 

Social Media Management Proposal 

3 Month Commitment

 
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T h e P r o p o s a l


Community Management is the planning, posting, engagement, and reporting of your social media accounts. To maintain an active and relevant page as a company on social media, community management is referred to as an "always on" process to ensure your brand is represented in an appropriate manner, that posts are timely and consistent, customer service issues are taken care of, and your brand is actively engaging with followers and potential customers. 

Social Media Channels Included: Facebook, LinkedIn, Instagram, Pinterest

Timeline for posts: March 4th - June 3rd

What this includes (to strategy):

  • Content Creation 

    • Utilizing all images on the Chef’s Mandala website as well as curating free images for content as needed. We will also use images to re-create/re-format into videos, graphics, etc. as needed for social media use.

    • We will create 4 graphic videos - 10-15 seconds each (for Instagram Stories and Facebook/Instagram/LinkedIn) for organic and paid promotion for the launch and evergreen promotion

    • 22 total posts written per month (across channels)

      • Organic + Paid: Instagram + Facebook + LinkedIn (Business and Personal)

        • Including a large giveaway for March, and weekly giveaways for April and May using Gleam

      • Paid Channels Only: Pinterest

        • We will do an initial set up of all social media channels to fill out the accounts and format them correctly

  • Daily Engagement

    • Managing and engaging with users on your social media accounts on a daily basis, with all messages responded to within 12 hours.

  • Optimization and Improvement

  • Analytics and Reporting

    • We will provide a basic analytics report monthly (spreadsheet), including a 30 minute briefing call to walk through progress.

  • User Post Identification

  • Brand Advocate + Influencer + Partnership Management

    • We will work with 3-6 brand partners for a launch giveaway on Instagram

    • We will manage and contract up to 3 paid influencers and 10 micro influencers (unpaid for product exchange)  

      • As budget allows and as makes sense - must contribute efficiently to the top of line ROI

  • Paid Ad Management

    • Including $6,000 for the duration of the contract 

      • To be spent on 

        • Geo-targeted Ads to promote in-store sales

        • National Ads for the US for website traffic and site sign ups

        • Influencer Costs

        • Boosted Posts for Brand Affinity ( Social Post Engagement and Increased Followers)

      • In addition, we will run one Google Ad Word campaign with the $150 gifted spend from Google

  • Tools Included:

    • Loomly

    • Social Insider

    • Bigbangram 

    • Social Upgrade

Investment: $11,250 total or $3,750 per month’s for a 3 month initial contract

Additional Cost

Video Shoot

We would like to create (shoot may be over the span of 1 day shoot) 9 short videos to represent 3 of the “magazine articles” written by Stephen on the Chef’s Mandala site. Videos will be shot in different dimensions best suited for the carious social media post types. Videos will be a straight cut shot.

  • 9 videos 

    • 3 videos per article

      • Specific Videos

        • One for IG stories (<10 seconds)

        • One for LinkedIn (20-45 second cuts)

        • One for Instagram/Facebook (15-30 second cuts)

      • Scripts will be created 

  • Shooting Details

    • 1 day - 1 locations (location costs not included if needed)

    • Shooting with a Canon 70D and a Canon 6D 

    • Lighting included

    • Makeup not needed, editing can be handled in post production 

    • Royalty Free Music included - paid music will insure additional fee

Investment: $850