Empire Cruises

 

SOCIAL MEDIA PROPOSAL

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 WE AREN'T JUST YOUR AGENCY, WE'RE YOUR STRATEGIC PARTNER


A LITTLE BIT ABOUT US

We are a content studio and social media agency. We create content that not only stands out creatively, but speaks to your brand's story and tell's your story in a cohesive, emotional way that will connect with potential customers and current customers. We are here to not only work with you and get the job done, but are a strategic partner in building up your brand and seeing success. We only work with, and approach, brands we believe in and can support 100%. 

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WHAT WE VALUE

  1. We are all about relationship building online and off. We take your story and mission to create content to tell that story in an engaging way to reach customers at every point on their customer journey with you as well as the different audiences and affinities with your brand. Not only that, but engaging and talking to customers (and potential customers) proactively (not just waiting for people to come to our content).

  2. Analytics are our jam and everything we create and do, we are looking to hit and exceed our goals and continually learn from what the numbers are telling us.

  3. Strategy is where everything begins. As I mentioned, engagement, content, and analytics are what we are all about, but we start with a strategy. We take a very strategic approach to learn about your brand, determine how to take your brand online, what audiences to target, the best content and channels to utilize, influencer and ambassador programs, etc.

OUR CULTURE

1. QUALITY & VALUE ARE OF HIGHEST PRIORITY We strive to create value, because that is what people remember.

2. TRANSPARENCY IS KEY We hate red tape, so we've kicked it to the curb and adopted transparency. 

3. BEAUTIFUL CONTENT + MASTERFUL STORYTELLING We want our content to make people feel. If that is successful, then so are we.

 

The Proposal

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STRATEGY: Our Strategy Creation is on a rolling basis for the first 8 weeks of engagement with your company. The first month after a contract is signed, we take time to develop initial strategy and create content prepped to post in month two.  

At the end of the first 8 weeks, your strategy will include*:

Goal Definition

  • Goal Definition

  • KPIs (Key Performance Indicators) - The actual measurable we will utilize to make sure we are meeting your goals through our efforts

  • Current Social Media Analysis

  • Competitor Social Media Analysis

  • SWOT Analysis - Defining your Strengths, Weaknesses, Opportunities, and Threats

  • Audience Identification - Including: Customer Personas, Tone of Voice, Customer Journey

  • Content Approach - Including: Content Ecosystem, Customer Map and Journey, Content Pillars, Branded Hashtags, Content Topics, SEO Keywords, Influencer Efforts

  • Visual Strategy - Outlining the way we produce and display all visual imagery for your social media marketing efforts

  • Social Media Landscape + Channel Plans - Mapping out what social media channels you should be utilizing and the capacity in terms of organic and paid engagement


COMMUNITY MANAGEMENT: The planning, posting, engagement, and reporting of your social media accounts. To maintain an active and relevant page as a company on social media, community management is referred to as an "always on" process to ensure your brand is represented in an appropriate manner, that posts are timely and consistent, customer service issues are taken care of, and your brand is actively engaging with followers and potential customers. 

Monthly Management Includes:

Channels Included: Facebook, Instagram, LinkedIn, Youtube 

  • Content Creation - Including all written content and visual content

    • Written

      • Maximum 45 posts per month across all channels

    • Visuals

      • 1 video created per month

        • Videos are up to 120 mins max

        • Music over only. Does not include voice over or talking heads.

        • Basic text and graphics included.

        • Any changes will incur an additional fee each month.

      • Custom brief will be created per shoot and approved by client prior to shooting

      • 55 graphic design pieces created for content for the total of the contract (including Instagram Stories)

  • Daily Engagement

  • 10 Total Social Listening Hours per Month

  • Trending Topic Utilization

  • Optimization and Improvement

  • Influencer Management

    • We will contract and work with up to 2 influencers per month

    • Influencer costs not included

  • Analytics and Reporting

    • Basic Weekly Reports

    • In-Depth Monthly Reports

  • User Post Identification

  • Monthly Strategy Sessions

  • Paid Ad Management

    • Google Ad Words included in addition to other social channel ads

    • Ad spend per month not included

  • Review Management

    • In addition to the outlined social media channels, we will manage your reviews and responses on the following channels:

      • Trip Advisor

      • Google

      • Yelp

Monthly Investment: $6,000

Minimum 4 Month Initial Commitment 

  • Month One: Planning and Strategy

  • Month Two: Community Management and Videos


WE TRULY DELIVER

We will serve as a strategic partner to cover your content and social media needs and provide all the insight and guidance we can as it pertains to the growth, marketing, and of course goals that you and your team have for your brand.

Our approach and process is like no other. We take time to understand your brand, your market, your unique positioning and combine that with our knowledge of social media to craft a strategic plan to set yourself up for success. Once the plan is in place, we will implement by creating content and engaging in ongoing social media management services, including content creation, paid ads, creating organic social media content, and more! Whatever it takes to reach your goals, we will make it happen. 

 

So, Let’s Talk Next Steps