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International Harvest

Social Media Proposal

 
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Our Proposal

 

MONTHLY SOCIAL MEDIA MANAGEMENT

Channels Included: Facebook, Instagram

  • Content Creation - Including all written content and visual content

    • Maximum 18 posts per month across all Facebook and Instagram

    • One Photoshoot per Quarter (2 photoshoots total for the contract)

      • 30 photos per quarter

      • Custom brief will be created per shoot and approved prior to shooting

      • $100 budget included (per shoot) for props

  • Daily Engagement

  • Trending Topic Utilization

  • Optimization and Improvement

  • Analytics and Reporting

    • Basic Weekly Reports

    • In-Depth Quarterly Reports

  • User Post Identification

  • Influencer Program

    • We will create an influencer program and manage and maintain relationships with influencers. This includes curating, contacting, contracting, and managing 4 influencers total over the course of the contract.

    • This proposal includes $500 of budget toward influencer costs total for the length of the contract

  • Monthly Strategy Sessions and Long-Term Strategy Development

    • We will create a rolling strategy over time as we learn from your social media accounts (and will be updated on a regular basis). This social media strategy will include the following:

      • Goal Definition

      • KPIs (Key Performance Indicators) - The actual measurable we will utilize to make sure we are meeting your goals through our efforts

      • Current Social Media Analysis

      • Competitor Social Media Analysis

      • SWOT Analysis - Defining your Strengths, Weaknesses, Opportunities, and Threats

      • Audience Identification - Including: Customer Personas, Tone of Voice, Customer Journey

      • Content Approach - Including: Content Ecosystem, Customer Map and Journey, Content Pillars, Branded Hashtags, Content Topics

      • Visual Strategy (provided by International Harvest)

      • Social Media Campaign Guide + Suggestions

      • Social Media Landscape + Channel Plans - Mapping out what social media channels you should be utilizing and the capacity in terms of organic and paid engagement

  • Paid Ad Management

    • Including a $1,200 ad spend total for the length of the contract

Investment: $2,500 per month

6 Month Contract, Valid January 2019 - June 2019