
International Harvest
Social Media Proposal

Our Proposal
MONTHLY SOCIAL MEDIA MANAGEMENT
Channels Included: Facebook, Instagram
Content Creation - Including all written content and visual content
Maximum 18 posts per month across all Facebook and Instagram
One Photoshoot per Quarter (2 photoshoots total for the contract)
30 photos per quarter
Custom brief will be created per shoot and approved prior to shooting
$100 budget included (per shoot) for props
Daily Engagement
Trending Topic Utilization
Optimization and Improvement
Analytics and Reporting
Basic Weekly Reports
In-Depth Quarterly Reports
User Post Identification
Influencer Program
We will create an influencer program and manage and maintain relationships with influencers. This includes curating, contacting, contracting, and managing 4 influencers total over the course of the contract.
This proposal includes $500 of budget toward influencer costs total for the length of the contract
Monthly Strategy Sessions and Long-Term Strategy Development
We will create a rolling strategy over time as we learn from your social media accounts (and will be updated on a regular basis). This social media strategy will include the following:
Goal Definition
KPIs (Key Performance Indicators) - The actual measurable we will utilize to make sure we are meeting your goals through our efforts
Current Social Media Analysis
Competitor Social Media Analysis
SWOT Analysis - Defining your Strengths, Weaknesses, Opportunities, and Threats
Audience Identification - Including: Customer Personas, Tone of Voice, Customer Journey
Content Approach - Including: Content Ecosystem, Customer Map and Journey, Content Pillars, Branded Hashtags, Content Topics
Visual Strategy (provided by International Harvest)
Social Media Campaign Guide + Suggestions
Social Media Landscape + Channel Plans - Mapping out what social media channels you should be utilizing and the capacity in terms of organic and paid engagement
Paid Ad Management
Including a $1,200 ad spend total for the length of the contract
Investment: $2,500 per month
6 Month Contract, Valid January 2019 - June 2019