Poppy Handcrafted Popcorn

Social Media Management

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Problem

Founded by a mom known for her homemade after-school snacks, Poppy Handcrafted Popcorn has two brick-and-mortar locations in North Carolina and website that supplies their kernels of deliciousness across the nation. When we crossed paths, they had social media in channels in place, but since they were dedicating the bulk of their time to cooking up the best hand-crafted popcorn possible, they needed an extra hand with developing a strategy.

 

Solution

We helped them get things poppin’ on social media by developing a social media strategy for longterm growth. We covered a little bit of everything, from a visual game plan to match their clean aesthetic, paid advertising campaigns, to an engagement strategy. We scheduled some shoots to capture photos that fit our visual plan, wrote clever content to pair with it, and began to engage with followers to cultivate a local community around the brand.

 

Results

We increased their followers by 200%, with a gain of 1,333 new followers. We also bumped their Facebook engagement rate from 1.9% up to 6%, instagram engagement rate from 5.1% to 8.75%, and Twitter engagement rate from 0% to 1.2%. The benefits of all this social growth? An uptick in sales, with 15% coming from social media.