SHAMPOOHOTEL: Social Strategy & Brand Launch

Written By Laynie Pritchard // Mint Lane Studio

About SHAMPOOHOTEL

Morrocan Oil launched a new startup brand in 2025. Enter SHAMPOOHOTEL: A vintage inspired haircare brand based on the world’s favorite cities.

Our Role

We were contracted to help launch the brand with:

  • An organic social media strategy

  • Develop initial assets that can versatile for social media use

  • Launch their first few months of social content in collaboration with their team until their in-house marketing team can take over

The Strategy

Initial Organic Social Results (6 Months)

  • Instagram Followers > 0 to 2.9k

  • Secured 5 brand collaborations for giveaways

  • Tested 8 UGC creators for future long term partnerships

Laynie Pritchard // Mint Lane Studio http://mintlanestudio.com
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