Good Chemistry

CLIENT

Good Chemistry

ABOUT

Good Chemistry is a clean, fragrance-led community-driven brand that provides a range of high-quality, affordably-fun fragrances so that you feel a mood boost and a positive connection. They recently launched their newest scent: Coffee Cloud.

OUR ROLE

Good Chemistry’s latest launch of Coffee Cloud was in need of brand awareness and assets for the launch on their website, retailers, organic social media, paid ads, and email marketing. We worked with them to gain influencer and UGC content for this campaign with a budget of $15,000.

Our Process

We handled each step of the influencer and UGC creator process. We created an initial list of over 100 potential influencers for Good Chemistry to review. We then reached out to the top choice influencers/UGC creators to gain interest, send products to test out and learn more about, gain pricing and availability. Influencers who fit all criteria were then contracted, and given custom briefs for content. Once all content was obtained and approved, influencers content went live.

Results

  • Total Creators Contracted: 12

  • Total Assets Gained: 30

  • Total Social Posts: 21

  • Overall Impressions: 500k+

  • Total Video Views: 60k+

Laynie Pritchard // Mint Lane Studio