Mocktail Club: organic social media

Written By Laynie Pritchard // Mint Lane Studio

About Mocktail Club

Mocktail Club is perfect for people who want a healthier lifestyle and alternative to alcohol but still want the kick. Mocktail Club is excited to build a platform of better-for-you non-alcoholic beverages for the sober curious and mindful drinkers, with the added benefits of prebiotics and antioxidants.

Our Role

Working alongside the Mocktail Club marketing team to manage organic social media efforts. We collaborate on strategy and content, while they handle community management.


Progress

  • Gained over 3k Instagram followers organically

  • Onboarded onto The Lobby to gain affordable UGC and influencer content. Gaining over 1 million views with minimal content spend.

  • Partnered with over 15 brands for collaborations and giveaways

  • Held 4 brand photoshoots

  • Launched 2 new flavors: Bali Breeze & Jalisco Passionfruit

Laynie Pritchard // Mint Lane Studio http://mintlanestudio.com
Previous

SHAMPOOHOTEL: BRAND LAUNCH
Next

SkinnyRx: Influencer Program