INFLUENCER PROGRAM WITH OSULLOC
About OSULLOC
Founded in 1979 on Korea’s Jeju Island, Osulloc was created by Amorepacific Group founder Jangwon Suh Sung-Whan to revive Korean tea culture, transforming barren land into flourishing tea fields and becoming Korea’s leading tea brand. Since introducing its acclaimed Illohyang tea in 1999, Osulloc has earned numerous international awards, including top honors at global tea competitions, alongside gold-winning Sejak teas. In 2001, Osulloc opened its Tea Museum on Jeju to share the history and culture of tea, with many products later achieving major international organic certifications. Today, Osulloc operates exclusive tea salons across Korea, including landmark locations on Jeju Island and in Seoul.
Our Role
We partnered with OSULLOC to bring awareness of their matcha to a US audience. We worked 50+ influencers to create content on Instagram and TikTok to promote their matcha on Amazon during the holiday season. Additionally, we ran paid promotions to support the campaign and an Amazon sale.
Results:
Influencer Campaign
57 Influencers Contracted
114 Pieces of Content Created
250K+ Impressions
13K+ Engagements
Top Performing Posts
Paid Advertising
Gained over 3M views
Gained 18K+ Clicks
CPC: $0.30
