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social-media-glossary

 

 

  • A/B Testing

    • Comparing two versions of a web page to see which performs better

  • Algorithm

    • A written code that applies to a news feed or timeline which alters the way content is displayed

  • Analytics

    • Measurement of marketing activities using data collected from consumers via social media

  • API

    • Application Programming Interface

  • Boomerang

    • A feature on Instagram that takes a burst of five photos, condenses it into a one-second video, and plays forward and backward to create a “boomerang” effect

  • Brand Affinity

    • When a consumer has made an emotional connection with a brand

  • Brand Awareness

    • When consumers can associate a brand with a product

  • Branded Hashtag

    • Your signature hashtag that people get familiar with to market your brand

  • BTS

    • Behind The Scenes 

  • Community Management

    • Engaging and strengthening relations between a business and the community on social media. The daily management and posting for a social media presence of a business or brand.

  • Conversion Rate

    • Conversion Rate = Number of Leads Collected / Total Traffic to Site x 100

    • Leads can consist of newsletter signups, membership signups, checkouts, or any other action taken on the website

  • CPC

    • Cost-Per-Click

    • Numerical data that can measure the success of an online ad

    • CPC = (Total Cost / Clicks)

  • CPI

    • Cost-Per-Install

  • CTA

    • Call To Action

  • CTR

    • Click-through Rate

    • A higher CTR occurs when more people saw your ad with a link to your website and clicked on it

    • CTR = (Clicks / Impressions)

  • Engagement

    • Can be measured by the number of interactions with your content

  • Engagement Rate

    • Numerical data used to measure the number of interactions with your content

  • Editorial Calendar

    • An organizational tool used to manage content

  • Evergreen Content

    • Content that is always relevant, regardless of the day, month, season or occasion

  • Geofilter

    • A feature on Snapchat that allows you to add location-based overlays on a picture

  • GIF

    • Photos that have been created into a video with no sound. Usually has text over it.

  • Hashtag

    • A word or phrase that indicates what the post is about, preceded by a hash or pound sign

  • Impressions

    • The number of times a single display of a specific advertisement was seen

  • Influencer

    • A person with a heavy presence on social media that can sway users

  • KPI

    • Key Performance Indicators

  • Meme

    • An image or video with text on the internet

  • Native

    • Paid content that appears within the user's feed

    • Examples: promoted tweets on Twitter or suggested posts on Facebook

  • NSFW

    • Not Safe for Work

  • Organic

    • Naturally driven growth

  • Paid

    • Growth caused by paid advertisements and/or tools

  • PPC

    • Pay-Per-Click

    • Type of advertising that uses a pay-per-click system

    • Advertisers pay a fee each time one of their ads is clicked on

  • Reach

    • The amount of people that were exposed to a specific advertisement or campaign

  • RFP

    • Request for Proposal

  • ROI

    • Return on Investment

    • ROI = (Net Profit / Cost of Investment) x 100

  • SEO

    • Search Engine Optimization

    • Actions taken to promote visibility in search engine results

  • SMM

    • Social Media Manager or Social Media Marketing

  • Social Listening

    • Observing conversations on social media to determine what consumers are saying about the brand or product

  • Thematic

    • Content that is based around a central theme

  • Trending

    • An increase public awareness of a specific concept, event, product, etc

  • UGC

    • User-Generated Content

  • 3rd Party Article

    • Sharing content from a website that is not your own meaning the article was written by another brand, business, blogger, or publisher's website

  • 3rd Party Pin

    • Pinning content that you do not own, from another brand, blogger, or businesses website