SOCIAL MEDIA LISTENING TOOLS

Social Media Listening is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.

*LISTED FROM CHEAPEST TO MOST EXPENSIVE

 

  • AWARIO

    • Be the first to know when important conversations spark out online with Awario. Unlike other monitoring apps that rely on a single third-party data provider, Awario crawls over 13 billion web pages daily, in addition to the APIs.

    • Starting at $19 per month

  • Mention

    • Mention is a social media listening tool that allows you to choose what keywords to track. They offer affordable packages ensuring you the best deal.

    • Starting at $29 per month

  • BRAND24

    • Get instant access to online mentions, grow customer satisfaction and sales through Brand24.

    • Starting at $49 per month

  • UberVU

    • UberVU is the social media listening tool produced by Hootsuite and works great with Hootsuite’s Enterprise plan. UberVU allows you to set up monitors to pull in conversations around various keywords.

    • $300 + per month

  • Tweet Reach

    • Tweet Reach is a Twitter only monitoring tool. They allow you to track and monitor real time conversations on Twitter, as well as track down historical data.

    • $100 - $400 per month

  • NUVI

    • NUVI is a great tool that has a beautiful user interface and can deliver more data than you could ever imagine! They have access to all social media channels and RSS feeds and can help you create easy to understand reports that sum up all of the data that they provide.

    • $500 - $1500 per month

  • Synthesio

    • Social Listening tool that tracks and listens to topics you create with associated keywords. The tool also provides a year of back data and is soon to roll out with infinite back data. They are partners with Ditto (an image recognition tracker), provides ROI information for your topics, advocate recognition, and influencer identification.

    • $9,600 + per month

  • Meltwater

    • Meltwater is a PR focused tool that allows you to listen to news outlets and social media channels. It gives you access to media contacts in various verticals and helps you identify your own brand advocates.

    • $10,000 + per year

  • Sysomos

    • Sysomos has the ability to listen to all the social media channels that are important to you. They have multiple capabilities including viewing conversations happening in real time and historically.

    • $13,200+ per year

  • Crimson Hexagon

    • Crimson Hexagon is a social listening tool that pull live and historical data so you can listen and analyze conversations happening on social media. Please note that Crimson Hexagon does not have the ability to pull LinkedIn information.

    • $25,000 - $40,000

  • Viral Heat

    • Viral Heat not only allows you to listen to the conversation, but they allow you to respond, engage, and schedule your posts all from their platform!

    • Custom Pricing


COMPETITOR & INFLUENCER IDENTIFICATION TOOLS

These tools will help you identify who your competitors and influencers are.

*LISTED FROM CHEAPEST TO MOST EXPENSIVE

  • Likealyzer

    • LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity to ensure your success.

    • Free

  • Zoomph

    • Zoomph can identify trends by geographical location, provides helpful visuals for competitive data, and can provide data of similar interests for your or your competitors consumers.

    • Free version available and paid options start at $12.75 per month

  • Hashtag Paid

    • Hashtag Paid is a platform that allows you to discover Instagram influencers across all content topics and run full fledged influencer programs.

    • Pay per influencer

  • Popular Pays

    • Popular Pays in an app that allows you to advertise your Instagram influencer campaign in certain geographic locations of your choice, and gives users the opportunity to apply to be a part of it!

    • Pay per influencer

  • Famebit

    • Famebit is a self service platform where your create a campaign for influencers across all mediums and received applications (from influencers) to be a part of the campaign.

    • 5% of influencer costs. Only pay if you hire someone from the site!

  • True Social Metrics

    • True Social Metrics allows you to compare your social data against your competitors, analyze their posting strategy, social media campaigns, followers and learn their best practices.

    • $30+ per month

  • INKYBEE

    • A suite of outreach tools help you to run successful digital outreach campaigns for your business.

    • $79+ per month

  • Quintly

    • Quintly allows you to combine the social media data of all your managed social accounts and track social campaign performance across multiple platforms and identifies influencers.

    • $129+ per month

  • Klear

    • Klear is greatly known for their ability to help you create competitive analysis against competitors, but also offers a social media listening tool and their ability to identify influencers.

    • Free limited access or $249+ per month

  • Mavrck

    • Mavrck gives you the capability to identify your most influential customers by demographic, location, relevant keywords, topics or life events and activate target audiences of influencers to create branded content that converts better than social ads!

    • $10k+ per campaign


CONTENT CURATION

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.

*Listed from cheapest to most expensive

  • CRATE

    • Discover, curate and schedule relevant content within seconds via Twitter and Buffer.

    • Free

  • QUUU

    • Quuu curates content and automatically schedules that content via Buffer.
    • Free version available
  • CONTENT GEMS

    • ContentGems helps marketers curate and share engaging content so they can build their company’s thought leadership and increase qualified website traffic.
    • Free version available
  • CONTENT STUDIO

    • Feed your social channels and blogs with relevant Articles, Videos, Images, Gifs and Quotes!
    • Starting at $15 per month
  • DRUM UP

    • DrumUp mines through tons of content across the web in real time, and uses sophisticated algorithms to recommend fresh stories most relevant to your audience.
    • Starting at $15 per month

MONITORING & MANAGEMENT TOOLS

These tools will allow you to monitor and manage your content, as well as engage with your audience on different platforms.

*Listed from cheapest to most expensive

  • Tweetdeck

    • Tweetdeck sets up tabs for your Twitter account that let you view your feed, notifications, messages, and activity simultaneously. You can also add tabs for other data such as a keyword search.

    • Free

  • IFTTT

    • IFTTT (If This Then That) is an awesome free tool that allows users to create chains of simple conditional statements, called "recipes", which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest.

    • Free

  • WorldCam

    • Worldcam opens access for you to easily search by location to find photos posted there from users Instagram accounts.  

    • Free

  • Social Mention

    • Social Mention allows you to search by keyword and provides you with “social mentions” surrounding that keyword. They even provide breakdown of sentiment, other keywords in association, etc.

    • Free

  • PERCH

    • Perch makes it easier to keep track of you and your competitors reviews and posts on Facebook, Instagram, Google, Yelp, Twitter, and Foursquare activity with their mobile app.

    • Free

  • Iconosquare

    • Iconosquare allows you to view Instagram feeds and engage with the content.

    • Free version available and plans starting at $2.49+ per month

  • GRUM

    • Grum allows you to schedule your Instagram posts from your computer

    • Starting at $9.95 per month

  • Hashtagify

    • Hashtagify lets you search a hashtag and view other popular hashtags in association. It also shows you social posts that have used said hashtags.

    • Free version available and packages starting at $9.99 per month

  • Hootsuite

    • Hootsuite allows you to create tabs of various social media monitors of your choosing. From your newsfeed to a certain keyword, Hootsuite will show you the live feed and allow you to interact with posts.

    • Free version available or $9.99+ per month

  • Hootsuite Enhance (App)

    • Hootsuite Enhance is an app that Hootsuite created that allows you to edit photos as well as schedule them from the same app.

    • Free

  • Tailwind

    • Tailwind is a platform that allows you to manage your Pinterest account and posts.

    • $9.99+ per month

  • POST PLANNER

    • Post Planner helps you curate content, plan and schedule your content, and manage your social media channels all in one place.
    • $9.99+ per month 
  • AGORA PULSE

    • Social media management tool that allows you to schedule, manage, engage, and track competitors on social media.

    • $49+ per month

  • Sprout Social

    • Sprout Social allows you to manage your social media channels and presence from one easy to use platform!

    • $59+ per month

  • SumAll

    • SumAll gives you the opportunity to see your followers, understand your followers, and target the audiences you’re looking for all from their interface.

    • Free version and $99 per month premium version

  • Hey Orca!

    • Hey Orca! gives you the opportunity to create, manage, approve, schedule, and provide feedback on your social media editorial calendar.
    • $99+ per month
  • Keyhole

    • View real time and historical data on a particular hashtag. Data includes things like tweets, retweets, and impressions that a particular hashtag has had over time.

    • $129+ per month

  • Ditto

    • Ditto is a photo analyzer that can become familiar with your logo and brand look and identify photos on social media (Twitter, Instagram, Tumblr) that have your logo/brand in them without the user tagging you in the photo. Ditto can recognize brands in photos even if it is blurry, partial, rotated, etc. This allows you to monitor the feed of photos and engage with the photos you most likely would not have been able to find in the first place.

    • $2,000+ per month

  • Ground Signal

    • Ground Signal is a location based filtering system for social posts. It allows you to create a small location and filter through posts based on followers, social channel, date posted, photo subject, and more! This is a great tool to identify influencers or advocates in a particular area.

    • Free 14 day trial then $3,500+ per month

  • Spredfast

    • Spredfast is a platform that allows you to manage your social channels and the conversations happening around them.

    • Custom Pricing

  • Social Studio

    • Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

    • Custom Pricing


CHANNEL SPECIFIC TOOLS

These tools were built for social media platforms to grow a specific channel.

*LISTED FROM CHEAPEST TO MOST EXPENSIVE

  • INSTAGRAM: 

    • FOCAL MARK

      • Focal Mark (previously dehaze.co) is a site that allows you to select your location and topic of photo and spits out hashtags for you to easily copy and paste to include on your Instagram post.

      • Free

    • GENIUS

      • This app allows you to input a hashtag and it will generate similar hashtags for you to use on Instagram.

      • Free

    • WHENTOPOST

      • This app helps you determine the best times to post to your Instagram account.

      • Free

    • PRIME

      • This app helps you determine the best times to post to your Instagram account.

      • Free

    • COMMAND ANALYTICS & STATS

      • Command is an advanced Instagram analytics and tracking tool that will help your optimize your account and monitor your growth.

      • Free with paid premium version.

    • LINKT.REE

      • Linkt.ree allows you to set your Instagram bio links with individual photos so you never have to change your link again!
      • Free and paid versions available. 
    • CAPTIONA

      • The Captiona App can help you save time and avoid stress with its extensive searchable library of caption suggestions.
      • $0.99
    • PEOPLE MAP

      • People Map allows you to conduct the following for/on Instagram: Influencer Analysis, List Building, Campaign Tracking, and Statistics.
      • Starting at $20 per month
    • RIVER

      • This platform to grow your Instagram with people who can buy your products or pay for your services

      • Starting at $49 per month

  • INSTAGRAM/SNAPCHAT:

    • EMOTICODE

      • An emoticode is a hidden url using emojis and alpha-numeric characters in captions or comments. Think of it as a shortened url for apps that do not accommodate links (Instagram and Snapchat).

      • Free

  • FACEBOOK/SNAPCHAT

    • PEPPER FILTERS

      • Pepper Filters is the most fantastic way to make a custom Geofilter and Facebook Frame online.
      • Custom pricing
  • TWITTER:

    • COMMUN.IT

      • Commun.it is a Twitter automation tool that helps you get shit done on Twitter.

      • $19.99+ per month


CUSTOM FACEBOOK TAB

Creating Custom Facebook Tabs that are specific to your brand is a creative way to engage your audience.

*LISTED FROM CHEAPEST TO MOST EXPENSIVE

  • WOOBOX

    • Display anything you want within the tab, using HTML, an uploaded image, or an existing URL. You can even ask users to Like your page before continuing to your content.

    • Free version available


EMPLOYEE ADVOCAY

Looking for employees to engage with your social content and serve as brand ambassadors? Look no further.

*LISTED FROM CHEAPEST TO MOST EXPENSIVE

DRUM UP

  • DrumUp makes it amazingly simple to broadcast your company content and updates to your employees, right from inside your social media publishing workflow as well as have them schedule their own posts from the platform!

  • Starting at $95 per month


SOCIAL MEDIA EDUCATION

*Listed from cheapest to most expensive

  • Twitter Flight School

    • Learn the ins and outs of Twitter, from the very basics in Twitter 101 to how to market your business on the platform.

    • Free

  • Social Media Explorer

    • Social Media Explorer is your go-to site for all things social. Browse over 2,000 articles on social media.

    • Free

  • Social Media Examiner

    • This content hub focuses on social media marketing and is great to grab information on various topics and updates that caters to beginners and experts.

    • Free

  • Facebook BluePrint

    • Learn the tools of success for using Facebook by Facebook!

    • Free

  • Buffer Blog

    • Buffer, a social media management tool, has an awesome blog where you can learn about the ever changing social trends, platform updates, and more!

    • Free

  • Hootsuite Podium

    • Explore a multitude of free (and paid) resources, guides, tand tools created by social media management platform, Hootsuite! They also offer a Social Media Marketing Certificate course.

    • Free + Paid Courses

  • UDEMY

    • Udemy offers a wide array of social media courses in video format.

    • Courses start at $5

  • Lynda - Social Media Marketing

    • Create an engaged community around your business with Lynda’s social media marketing courses.

    • Paid with Free Trial Available

  • Skillshare

    • Skillshare is best for the visual learner. Take video courses by hundreds of instructors.

    • Paid with Free Trial Available

  • Media Bistro Online Courses

    • Media Bistro has a library of courses on various topics that relate to business, writing, social media, branding, and more!

    • Courses start at $49

  • National Institute for Social Media

    • NISM offers courses and certification programs for social media marketing, strategy, and more!

    • Paid Program (scholarships available)


PLANNING & SCHEDULING TOOLS

Scheduling tools allow you to create content to be scheduled in advance.

*Listed from cheapest to most expensive

 

  • TweetDeck

    • Channels Supported: Twitter

    • Free version available.

  • PLANONLY

    • Manage, plan, and schedule your Instagram posts from your computer and mobile phones.

    • Free version available. Other packages starting at $7 per month.

  • Buffer

    • Channels Supported: Twitter, Facebook, LinkedIn, Google+, and Pinterest.

    • Free version that supports connection to one social media channel. Other packages start at $10 per month.

  • Hootsuite

    • Channels Supported: Facebook, Pinterest, LinkedIn, Twitter, Google+, Youtube, and notifications/planning options for Instagram.

    • Free and paid versions available. Paid starts at $9.99 per month.

  • RECURPOST

    • Maximize the life of your best content by continuously sharing it on social media at a perfect frequency and keep your audience aware of and engaged with your brand.
    • Free version available. Other packages start at $25 per month.
  • UNUM

    • Unum is an app allows you to schedule, organize, and arrange your Instagram posts. See what your grid on Instagram would look like without actually posting!
    • Plans starting at $4.99
  • Amplifr

    • Channels Supported: Facebook, Tumblr, Twitter, LinkedIn, Instagram, Pinterest, Google+
    • $5 per social channel
  • Postific

    • Channels Supported: 10 of the major social media networks.

    • Packages starting at $7.99 per month

  • POST PLANNER

    • The best content is the right content. Browse Post Planner's recommended feeds based on your industry and interests.

    • Starting at $9 per month.

  • CoSchedule

    • Channels Supported: LinkedIn, Google +, Facebook, Twitter, and Tumblr

    • Packages starting at $15 per month.

  • SocialDraft

    • Channels Supported: Facebook, Twitter, Linkedin, and notifications/planning options for Instagram.

    • Monthly prices start at $41. Free trial is available.

  • Meet Edgar

    • Channels Supported: Facebook, Twitter, LinkedIn

    • Starts at $49 per month.

  • OKTOPOST

    • Channels Supported: Twitter, Facebook, LinkedIn, and Google+.

    • Custom Pricing


GRAPHICS & MOCKUPS

  • Canva

    • Canva allows you to create beautiful graphics from your own images or their large assortment of stock. They also offer templates to help you get started.

  • Snappa

    • Snappa is an easy to use website that lets you create graphics and presentations for social media, ad campaigns, emails, and more!

  • Graphic Burger

    • Graphic Burger is a great resources when you need mockups of products, computers, etc. with your logo or branding on them.

  • Flat Icon

    • Flat Icon is a free gallery of icons (including social icons) available for download!

  • Skitch

    • Skitch is an app for your computer or tablet (created by Evernote) that allows you to add a few shapes and sketches over documents.

  • Place It

    • Place It let's you instantly create iPhone mockups and videos with your logo and branding!

  • Persona

    • Persona is a great platform that helps you visualize who your target market is. 

  • RIPL

    • RIPL is an app that allows you to create fun animated and still images with text overlays.

  • VISME

    • Visme is a free website that helps you create amazing presentations, infographics, and other content. 

  • NUCLEO APP

    • Nucleo has over 8,000 icons to download. A basic package starts at $49 per year. 

  • EMOJIONE

    • Easily add emojis to your visual assets.

  • OVERVIDEO

    • Download this app to easily put text overlays on your videos for social media.
  • AUTRE PLANETE

    • Create images and graphics in the correct sizes for all the social media channels.
  • Creative Market

    • Creative Market offers tons of ready-to-use design templates for all your projects!

  • Recite This

    • Recite this allows you to make a beautiful graphic with the quote of your choice!

  • Infogram

    • Infogram is a tool that helps you create stunning charts and infographics!

  • Venngage

    • Venngage is your go-to tool to create and publish infographics!

  • Design Beep

    • Design Beep offers various icons for download around various topics beauty, nature, and business.

  • Ego Icons

    • Ego Designs is a site with 100 futuristic icons free to download!

  • Pixeden

    • Pixeden offers a variety of free and paid icons organized by design and topic.

  • Instant Logo Search

    • Instant Logo Search is true to the name. Search any logo and viola, download the logo right them and there in SVG or PNG format.
  • Easelly

    • Easelly is an easy tool that helps you create infographics, resumes, reports, and more!
  • ICON STORE

    • Icon Store has a variety of free and fun icons for anyone to use. 
  • MAGISTO

    • Create professional videos for your business
  • MOOVLY

    • Create animated videos and presentations
  • LUMYER

    • Create animated videos from your images with their buildable and customizable filters.
  • RELAY THAT

    • Relay That allows you to create graphics perfect for social media then schedule them to post on your accounts.

UGC FEED PLATFORMS

Using tools that collect user-generated content can uniquely engage your audience.

*Listed from cheapest to most expensive

 

  • Tagboard

    • Create boards of social content that can be curated from a hashtag or handle.

    • Channels: Twitter, Facebook, Instagram, Google+, Vine, Flickr

    • Free versions available

  • Photoslurp

    • Photoslurp allows you to discover UGC perfect for your product pages on your website and lets people shop right from your Instagram feed!

    • Channels: Instagram

    • Starting at $300 per month

  • TintUp

    • Create a social content hub with TintUp with user content (as well as your own) and manage it all from their easy to sue interface!

    • Channels: Twitter, Instagram, Facebook, LinkedIn, Pinterest

    • Starting at $300 per month

  • Pixlee & Olapic

    • Collect and curate user generated photos from your customers with Pixlee. Pixlee finds and gains user permission for you to use the photos! Also create boards of UGC that you can add to your website.

    • Channels: Instagram

    • Custom Pricing

  • Hello World

    • Discover, manage, and implement contest with UGC. Hello World manages everything for you and provides analytics and data you can use.

    • Channels: All major social media channels

    • Custom Pricing

  • Like2Buy & Soldsie

    • These tools allow you to discover UGC perfect for your product pages on your website and lets people shop right from your Instagram feed!

    • Channels: Instagram

    • Custom Pricing

  • Offerpop

    • The Offerpop platform enables you to encourage more of that visual user generated content, identify the best stuff, and leverage it to maximize the return on your existing digital marketing channels.

    • Channels: Facebook, Instagram, twitter, Tumblr, Vine

    • Custom Pricing

 

ANALYTICS & OPTIMIZATION TOOLS

These are tools used for improving website performance based on the analysis of visitors’ behavior

*Listed from cheapest to most expensive

  • SUM ALL

    • Sum All sends emails full of useful social data, for free.

    • Channels: Google+, Twitter, Instagram, Facebook, Youtube, LinkedIn, Pinterest

    • Free

  • WEBSTA

    • Websta helps you understand your Instagram community, better engage with your followers, and find new potential fans. 

    • Channels: Instagram

    • Free version available

  • Iconosquare

    • Iconosquare helps you learn more about your Instagram posts, community, and how they are engaging with your content.

    • Channels: Instagram

    • Free version available

  • ManageFlitter

    • ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

    • Channels: Twitter

    • Free version available

  • Social Blade

    • Social Blade compiles data  and uses the data to make statistical graphs and charts that track progress and growth.

    • Channels: YouTube, Twitter, Twitch, Instagram

    • Free version available

  • CYFE

    • Social media, analytics, marketing, sales, support, infrastructure... monitor everything with Cyfe!

    • Channels: Facebook, Twitter, Vimeo, Pinterest, Google+, LinkedIn, Youtube, Facebook, Instagram

    • Free version available

  • Crowdbooster

    • Crowdbooster works in real-time to give you data to get your reporting done quickly. This includes number of likes, comments, shares, retweets, replies, potential impressions, reach, followers, and more!

    • Channels: Twitter, Facebook

    • Starting at $9 per month

  • TailWind

    • Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results all with TailWind.

    • Channels: Pinterest, Instagram

    • Starting at $9.99 per month

  • SOCIAL BAKERS

    • Deliver impact on your community and your business with the most accurate analytics and recommendation suite in the industry

    • Channels: Facebook, Twitter, Instagram, Youtube

    • Starting at $20 per month per profile

  • QUINTLY

    • Track, benchmark and optimize your social media performance with Quintly.

    • Channels: Facebook, Twitter, Youtube, Google+, LinkedIn, Instagram, Pinterest

    • Starting at $129 per month.

  • RIVAL IQ

    • Powerful social media analytics software to boost performance, strengthen strategy, and save time

    • Channels: Facebook, Instagram, Twitter, Pinterest, Youtube, Google+

    • Starting at $299 per month

  • UnMetric

    • With UnMetric, you can take your competition head on! Analyze and track your competitors social activity and engagement. Also discover and be inspired by successful social content that will help you create your own!

    • Channels: Facebook, Twitter, Instagram, Youtube, LinkedIn, and Pinterest

    • Custom Pricing

FACEBOOK AD MANAGEMENT

These tools will help you manage and analyze your Facebook ads.

*Listed from cheapest to most expensive

  • Report Garden

    • Report Garden allows you to combine valuable campaign data with beautiful visualizations, offering a refreshing alternative to the bland, dull, and data-heavy report alternatives for your Facebook ads!
    • Plans starting at $49 per month
  • AdEspresso

    • Test, optimize, and analyze your Facebook ads with AdEspresso!
    • Plans starting at $49 per month
  • Qwaya

    • Get a quick overview of your campaign performance and spot trends early to optimize return. Easily drill down from campaign to ad level graphs to identify winning and losing marketing messages and target audience combinations.
    • Plans starting at $149 per month
  • SHUTTLEROCK

    • Shuttlerock allows you to leverage the power of authentic content in selected Facebook Ad Sets. Content is continuously optimised from your consented content library. Improve relevance scores and drive performance, at scale.
    • Custom pricing available

SOCIAL MEDIA HOSTED CONTEST PLATFORMS

These tools provide an easier way to run contests on your social media platforms.

*Listed from cheapest to most expensive

  • WooBox

    • Grow your audience, keep your fans happy, and spread your message by creating social media contest and promotions with WooBox!

    • Channels: Facebook, Pinterest, Instagram, Youtube

    • Free versions available

  • Wishpond

    • Wishpond makes it easy to run sweepstakes, photo contests, Instagram hashtag contests & more.

    • Channels: Facebook, Twitter, Pinterest, Instagram

    • Starting at $44 per month

  • Strutta

    • Use Strutta’s DIY Promotion Builder to launch contests and sweepstakes on Facebook, Instagram, microsites, and iframes.

    • Channels: Facebook, Instagram

    • Starting at $249 per promotion

  • HEYO

    • Build elegant, effective social campaigns like an expert with Heyo.

    • Channels: Facebook, Twitter, Instagram

    • Starting at $24 per month