THE REAL ESTATE OFFICE

 

SOCIAL MEDIA PROPOSAL

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 WE AREN'T JUST YOUR AGENCY, WE'RE YOUR STRATEGIC PARTNER

OUR LEADERSHIP TEAM


A LITTLE BIT ABOUT US

We are a content studio and social media agency. We create content that not only stands out creatively, but speaks to your brand's story and tell's your story in a cohesive, emotional way that will connect with potential customers and current customers. We are here to not only work with you and get the job done, but are a strategic partner in building up your brand and seeing success. We only work with, and approach, brands we believe in and can support 100%. 

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WHAT WE VALUE

  1. We are all about relationship building online and off. We take your story and mission to create content to tell that story in an engaging way to reach customers at every point on their customer journey with you as well as the different audiences and affinities with your brand. Not only that, but engaging and talking to customers (and potential customers) proactively (not just waiting for people to come to our content).

  2. Analytics are our jam and everything we create and do, we are looking to hit and exceed our goals and continually learn from what the numbers are telling us.

  3. Strategy is where everything begins. As I mentioned, engagement, content, and analytics are what we are all about, but we start with a strategy. We take a very strategic approach to learn about your brand, determine how to take your brand online, what audiences to target, the best content and channels to utilize, influencer and ambassador programs, etc.

OUR CULTURE

1. QUALITY & VALUE ARE OF HIGHEST PRIORITY We strive to create value, because that is what people remember.

2. TRANSPARENCY IS KEY We hate red tape, so we've kicked it to the curb and adopted transparency. 

3. BEAUTIFUL CONTENT + MASTERFUL STORYTELLING We want our content to make people feel. If that is successful, then so are we.

 

The Proposal

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STRATEGY

Our Strategy Creation is on a rolling basis for the first 8 weeks of engagement with your company. The first month after a contract is signed, we take time to develop initial strategy and create content prepped to post in month two.  

At the end of the first 8 weeks, your strategy will include*:

  • Goal Definition

  • KPIs (Key Performance Indicators) - The actual measurable we will utilize to make sure we are meeting your goals through our efforts

  • Current Social Media Analysis

  • Competitor Social Media Analysis

  • SWOT Analysis - Defining your Strengths, Weaknesses, Opportunities, and Threats

  • Audience Identification

  • Content Approach - Including: Content Ecosystem, Customer Map and Journey, Content Pillars, Branded Hashtags, Content Topics, SEO Keywords

  • Social Media Landscape + Channel Plans - Mapping out what social media channels you should be utilizing and the capacity in terms of organic and paid engagement


COMMUNITY MANAGEMENT

The planning, posting, engagement, and reporting of your social media accounts. To maintain an active and relevant page as a company on social media, community management is referred to as an "always on" process to ensure your brand is represented in an appropriate manner, that posts are timely and consistent, customer service issues are taken care of, and your brand is actively engaging with followers and potential customers. 

Monthly Management Includes:

Channels Included: Facebook, Instagram

  • Content Creation - Including all written content and visual content

    • Written

      • Maximum 45 posts per month across all channels

    • Visuals

      • Will rely on visuals provided by The Real Estate Office or visual content shot by The Creative Exchange can be discussed with individual proposals for each shoot needed.

      • 150 graphic design pieces created for content for the total of the contract

  • Daily Engagement

  • 15 Total Social Listening Hours per Month

  • Trending Topic Utilization

  • Optimization and Improvement

  • Analytics and Reporting

    • Basic Weekly Reports

    • In-Depth Quarterly Reports

  • User Post Identification

  • Monthly Strategy Sessions

  • Paid Ad Management

    • Including a $5,000 ad spend per month

Investment: $9,000 per month

Initial 5 month minimum contract required

  • Month One: Strategy + Planning

  • Month Two: Strategy + Management Begins

  • Month Five: Management wraps up + Quarterly Analytics Report Delivered + Determine if moving forward with a new contract)