Tin Roof Teas

Conversion Campaign

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Problem

Tin Roof Teas, a local North Carolina tea purveyor, offers a wide range of teas at its brick-and-mortar shop as well as its online site. They hadn’t been concerned with a social media presence in the past, but came to us out of an interest in developing brand awareness locally and beyond.

 

Solution

Our first step was to figure out their target audience in order to spend their time and paid advertising campaigns effectively. We tested a variety of different types of visual content to see what resonated with potential followers and kept at it.

 

Results

After implementing our plan, we made 661 total conversions, a 6.79% rate, and had 96,437 total impressions.