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Video Proposal

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In order to increase engagement and provide a variety of content for Top Tier on social media, we would like to create video content. 

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We have provided a variety of ideas for video content. We would like to gain this content as we can and spread it across our social media calendars for the coming months.

 
 

 

The ideas

 
 

idea one

Rambo the puppy

The Details: Gain one short video from local pet influencer @rambothepuppy "working out" in the gym.

Estimated Cost: TBD - Need to pitch the idea to them to make sure it's a fit as well as gain cost information

 

 

idea two

Easy, Funny Clips

The Details: Let's create 10 fun short video clips such as boomerangs, one clip "pranks, general movement around the gym (classes, open gym), etc. 

Estimated Cost: $600 (Shot on iPhone + DSLR with some being vertical and horizontal)

 

 

idea THREE

Freestyle Rap

The Details: Let's work with local rapper, Nance to create a freestyle rap video in the gym (similar to what he did with Johnnys Pizza)

Estimated Cost: TBD - Need to pitch the idea to them to make sure it's a fit as well as gain cost information

 

 

idea FOUR

Crazy Craver: The Story

The Details: Do more of a heart warming/emotion provoking/inspiring video on how he got to where he is and how Winston Salem plays a part as well at Top Tier.

Estimated Cost: TBD - Need to pitch the idea to them to make sure it's a fit as well as gain cost information

 

 

idea FIVE

90s workout

The Details: Let's create a fun video where we have trainers/models/members dress up in 90s clothing, choreograph to a song and create a video!

Estimated Cost: TBD - Would need to connect with a choreographer and additional hands for the video to determine pricing.

 

 

idea SIX

An inspiring Short

The Details: Let's create an inspiring short (one video) on the people behind Top Tier. Feature it being dark/early morning and show how these are the ones making it happen every day - pushing people to not have excused to get to the gym in the morning. Estimated 2 minute video.

Estimated Cost: $1200

 

 

idea SEVEN

How-tos

The Details: Let's gain 5-10 short video clips on "how-tos" and tips from the gym (60 secs or less)

Estimated Cost: $125 per video 

 

 

idea EIGHT

Diversity

The Details: Since Top Tier is trying to gain more diversity in it's members as well as educate people on the fact that a lot of different walks of life go to Top Tier, let's create a video that showcases that. This clip would be 30-60 secs with music and text/voice overlay.

Estimated Cost: $400

 

 

idea NINE

Testimonials

The Details: The testimonial and before/after posts are some of our top performing social posts. Let's create more testimonial videos!

Estimated Cost: $200 per video

 

 
 

In addition to these videos, we would like to have more contact with trainers and various members that have an affinity with the gym. These people can serve as content creators (to help us gain easy clips, share their own content, film trending content such as the #InMyFeelingsChallenge) as well as input on new ideas we have for social content. Ideally, our contact with them would be through our Slack channel.

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Questions?

                         anna@thecreativeExchange.CO