Social Media Proposal
We AREN'T JUST YOUR AGENCY, WE'RE YOUR STRATEGIC PARTNER
A little bit about us
We are a content studio and social media agency. We create content that not only stands out creatively, but speaks to your brand's story and tell's your story in a cohesive, emotional way that will connect with potential customers and current customers. We are here to not only work with you and get the job done, but are a strategic partner in building up your brand and seeing success. We only work with brands we believe in and can support 100%.
We truly deliver
We will serve as a strategic partner to cover your content and social media needs and provide all the insight and guidance we can as it pertains to the growth, marketing, and of course goals that you and your team have for your brand.
Our approach and process is like no other. We take time to understand your brand, your market, your unique positioning and combine that with our knowledge of social media to craft a strategic plan to set yourself up for success. Once the plan is in place, we will implement by creating content and engaging in ongoing social media management services, including content creation, paid ads, creating organic social media content, and more! Whatever it takes to reach your goals, we will make it happen.
1. QUALITY & VALUE ARE OF HIGHEST PRIORITY We strive to create value, because that is what people remember.
2. TRANSPARENCY IS KEY We hate red tape, so we've kicked it to the curb and adopted transparency.
3. BEAUTIFUL CONTENT + MASTERFUL STORYTELLING We want our content to make people feel. If that is successful, then so are we.
What we value
We are all about relationship building online and off. We take your story and mission to create content to tell that story in an engaging way to reach customers at every point on their customer journey with you as well as the different audiences and affinities with your brand. Not only that, but engaging and talking to customers (and potential customers) proactively (not just waiting for people to come to our content).
Analytics are our jam and everything we create and do, we are looking to hit and exceed our goals and continually learn from what the numbers are telling us.
Strategy is where everything begins. As I mentioned, engagement, content, and analytics are what we are all about, but we start with a strategy. We take a very strategic approach to learn about your brand, determine how to take your brand online, what audiences to target, the best content and channels to utilize, influencer and ambassador programs, etc.
Monthly Social Media Management Services
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The planning, posting, engagement, and reporting of your social media accounts. To maintain an active and relevant page as a company on social media, community management is referred to as an "always on" process to ensure your brand is represented in an appropriate manner, that posts are timely and consistent, customer service issues are taken care of, and your brand is actively engaging with followers and potential customers.
Monthly Management Includes:
Channels Included: Facebook and Instagram
Content Creation - Including all written content and visual content
Maximum 35 posts per month across all channels
Development of custom creative briefs to be given to your photographer to create all visual content as needed for the direction of the social media marketing efforts.
15 Total graphics created, per month, for Instagram and Facebook Stories
15 Total Hours per Month
Trending Topic Utilization
Optimization and Improvement
Analytics and Reporting
Basic Weekly Reports
In-Depth Quarterly Reports
User Post Identification
Monthly Strategy Sessions
1 hour monthly meetings via in-person or video chat
Paid Ad Management
Per the clients suggestions, we would like to utilize the following ad budgets per month, per channel
Facebook - $1,100
Instagram - $1,000
Amazon - $1,200
These costs will come directly from the client’s credit card
$250 Ad Spend on Facebook and Instagram additional to above from this contract/from TCE’s costs per month
Investment: $2,000 per month*
*With an initial 3 month minimum contract required
Everything we do hinges on the valuing of two concepts, real connection and content. Our approach, follows suit and revolves squarely around our ability to creatively engage and effectively connect with your audience within the digital space, thus positioning you as a brand or company worth listening to. There is a lot of noise in the social media world and it is our job to help you cut through it by focusing on the utilization of the social aspects of social media to build firm human connections with existing and potential audiences to convert them to both, paying customers and strong advocates.
Our Top Focus
Paid Ad Funnel
As you know, organic is dying (though not completely). Ad funnels and paid advertising in general will play a crucial part in reaching a new demographic, maintaining (and increase) followers and engagement, and leading more people to purchase. We will create a paid ad funnel that is fitting to each of your brands that will lead people from not knowing your brand exists to becoming loyalists.
Authentic Engagement + Social Listening
As mentioned organic isn’t completely out. It takes more than just posting, using hashtags, and adding a location tag these days. Users are prioritizing authentic engagement and we are going to give it to them. Time will be utilized to engage (comment, like, DM) with followers and like-minded audiences through social listening. Social Listening is where we find like minded audiences through keyword search or hashtag duration and engage with those who are already having conversations that are relevant to your brand or industry.
Influencers + Brand Advocates
Implementing a strategic influencer program and creating a brand advocate program will be a game changer. This will allow us to really reach new markets and allow trusted sources and our top fans/customers to be associated with the brand and gain the interest and awareness of their audiences (one’s whom we seek).
With all these efforts, we have to actually have something significant to point them to, and that is quality content. We have to create imagery that our audience can connect to and that they find intriguing enough to stop them in their scrolls - so we will do just that. Not only will we create beautiful content, but the captions will also intrigue the new audience we desire and keep our current customers engaged.