New Year, Fresh Social Media Updates

New Year, Fresh Social Media Updates

You may have the holidays on your mind, but at The Creative Exchange we are prepping for the new year! Here are all the things we are working with our client’s on to level up and refresh their social channels for 2024:

  • Account & Profile Refresh: Refresh your profile images, cover images, bios, and links

  • New Features: Update your strategy for all the new features you have been ignoring (i.e. music on posts in Instagram, ALT text on posts, etc.)

  • Analytics Review: You may review analytics weekly or monthly, but take a look at the BIG picture. What happened this year? Look into the trends of your year, posting times, content, what went viral, etc. Use this information to make updates to your overall social strategy.

  • Competitor Update: When is the last time you looked at your competitors? Or even looked to see if any new brands have emerged in the space? What are they seeing success with?

  • Research New Opportunities: New social channels or interesting ad placements may be something to explore for the new year.

  • Optimization & Automation: Are there ways you can automate part of your work?

  • Tool Review: When is the last time you reviewed the social scheduling tools? Maybe Buffer isn’t the best tool for your business anymore.

  • Skeleton Calendar: Have you outlined what your year of content will look like?

  • Start Conversations: Have brands and influencers you want to work with this year? Go ahead and get those conversations started.

  • Review your Team: Is everyone on your team (internal and external) doing their job to the best ability? bringing results? If not time to figure out a new plan. It’s true you are only as strong as your weakest link.

  • Survey: Talk to your team and even customers - what do they want to see on your social media?

Anna Sullivan