Frederick Benjamin Grooming
CLIENT
Frederick Benjamin Grooming
ABOUT
Frederick Benjamin Grooming (FBG) is an African American men’s haircare line selling online and in retailers like Target.
OUR ROLE
We partnered with FBG when they first launched in Target stores. We were onboarded to help with overall social media strategy, content creation, launching a TikTok account, partnerships, and community management.
Results
Grew over 3k new Instagram followers within 6 months organically
Increased Instagram post engagement from 0.02% to 1.31%
Increased website sales by 10% month over month
Produced content that went viral organically on Instagram