Little Spoon

CLIENT

Little Spoon & This Is Normal

ABOUT

Little Spoon believes parents shouldn't have to choose between what's healthy for your kiddo and what's easy for you.

“Parents also shouldn’t have to worry about quality, trust and availability in the food and nutrition products they need to keep their little ones healthy. Little Spoon is focused on ensuring that parents have the options they deserve — ones that enable convenience without having to compromise on quality, flavor, nutritional value and of course, on price.”

OUR ROLE

We worked with Little Spoon and their media channel “This Is Normal” to co-create content and strategy with their internal marketing team and work on community management and community growth.

Results

  • Little Spoon: Organic Instagram Follower Growth: 12k+ in 4 Months

  • Is This Normal: Organic Instagram Follower Growth: 2k in 4 Months

Organic Content that went viral - Meme content resonated well with this consumer

Viral TikTok - Content Creator Collaboration

Laynie Pritchard // Mint Lane Studio